Ready to move inLaunched December 2018
Upside
by SRG in Business Bay
From AED 1,702,88815/85 payment planHandover Ready
- From
- AED 1,702,888
- Handover
- Ready
- Homes
- Studio to 1 bed
- Sizes
- 399 to 651 sq ft
- Payment plan
- 15/85
About Upside
Upside is a 31-story tower by SRG in Business Bay with one-bedroom apartments from 399 to 651 square feet.
Every apartment is fully furnished with SMEG kitchen appliances, Carlo Frattini and Geberit sanitary ware, and European LED lighting. Each has a balcony with views toward Burj Khalifa, and one parking space is included.
Residents share a pool, a children's pool, and well-being and fitness facilities, along with outdoor patios and a landscaped garden. Co-working spaces, a games room, restaurants, a sports court, a running track, and a prayer room are available, with CCTV security throughout.
The film
Homes
Payment plan
- 5%Down payment
- 10%During construction
- 85%Post handover
Amenities
- Swimming pool
- Children's pool
- Gym
- 24-hour security
- Balconies
- Furnished
Construction
- Sales launched
- 31 December 2018
- Completed
- 28 February 2023
Location
About Business Bay
An iconic mixed-use neighborhood in central Dubai, Business Bay sits next to Downtown Dubai and features the Dubai Canal alongside luxury apartments and townhouses.
Upside is a freehold project.
Masterplan

Brochure
Questions about Upside
- What is the price of Upside?
Upside starts from AED 1,702,888, as of 22 September 2026.
- Is Upside expensive for Business Bay?
From AED 4,268 a square foot, against a median of AED 2,482 for 44 new projects in Business Bay.
- When is Upside handed over?
Upside is ready to move in.
- Are there floor plans for Upside?
Yes. The floor plans for Studio Apartment are on this page under Homes.
About SRG
SRG has developed homes and landmarks in the UAE since 1958. The developer builds apartments in Jumeirah Village Circle and Business Bay.
Also by SRG in Business Bay: Upside Business Bay




